Jean-Luc Blakey

Across Europe our overconsumption of unsustainable animal source foods is driven by problematic narratives questioning whether diets with less and better animal source foods might affect our health, whether livestock is really that important when it comes to climate change and whether high levels of animal source foods are not essential parts of our European cultures. We will start off this session with a presentation of research on the narratives used by the livestock sector and how we can counter them. After which you will be asked to jointly develop key narratives for specific audiences that could replace the prevalent frames.