HFHP believes there is an urgent need for a more coordinated, powerful movement that calls the current status quo of Europe’s food system in question and responds to citizens’ calls for healthy and sustainable food environments. The Initiative aims to both challenge and enable businesses and governments to do their part to radically transform food environments and change the role of animal-source foods within them. Advertising and marketing reform, retail sector regulation, sustainable finance, agricultural subsidy reform, subnational action, and other actions can shift consumption patterns, improving health and reducing agricultural systems’ environmental impacts.
To begin with, HFHP will focus on actors identified in our scoping phase as highly influential on food environments, yet neglected by funding and advocacy alike. These actors include food retailers, private finance actors, subnational actors, and communications and marketing actors. On top of that, the Initiative will initially concentrate on Europe, not only because of the scale of the problem in the region, but also because of Europe’s role as a trendsetter in addressing climate change and other areas of global concerns.
HFHP cannot go it alone. That is why the Initiative is dedicated to building on existing initiatives, including coalitions working on reducing the quantity and improving the quality of animal-source foods, to co-create a movement of people, organisations and funders seeking to align the food environment with the SDGs and international climate targets. Many of these initiatives, ranging from subsidy reform to livestock animal welfare, are successfully pursuing their aims. However, many focus only on local contexts, adopt single-issue approaches, or operate at too slow a pace or too small a scale to achieve the food systems transformations necessary to meet the SDGs. The magnitude of those transformations requires working across national boundaries and adopting a systemic approach.
HFHP envisions a cross-cutting, pan-European movement focused on reducing the environmental, health, and social impacts of animal-source foods. The initiative aims to achieve this goal by cultivating trust, collaboration, shared narratives, and shared infrastructure and by funding and otherwise supporting new collaborations in the food environment space. It will:
- Bring together and build trust between health, climate change, biodiversity, animal welfare, labor rights, transitional justice, and other interest groups that target food environments in Europe, and beyond
- Empower grassroots leaders and bottom-up initiatives, the true drivers of change within local contexts, to help drive global momentum, starting from Europe
- Ensure that those most affected by our food system’s shortcomings, including farmers, animal agriculture and animal processing workers, and low-income communities, are at the forefront of our work
- Learn from past and future successes and failures
- Our efforts take inspiration from the seven principles of the Global Alliance for the Future of Food.